Dare To Be Beauty is a proudly South African beauty brand born from a powerful prophecy and a dream that could not be ignored. Founded by Rosa Barnard, Dare To Be Beauty is more than just a makeup brand, it is a celebration of women’s empowerment, confidence, courage and individuality. The brand’s first collection features three stunning liquid lipstick shades, each created to represent a powerful quality every woman carries within her: Fearless, Beautiful and Brave. Designed for women who dare to express themselves, embrace their uniqueness and step confidently into their power, Dare To Be Beauty is about more than the colour you wear, it’s about the woman you choose to be. Whether you're looking for a long-lasting liquid lipstick for everyday confidence or the perfect statement lip for a special occasion, Dare To Be Beauty invites you to Dare To Be You.